{"id":8132,"date":"2022-06-16T17:52:04","date_gmt":"2022-06-16T17:52:04","guid":{"rendered":"https:\/\/fcctp.usmp.edu.pe\/noticias\/?p=8132"},"modified":"2022-06-17T18:51:56","modified_gmt":"2022-06-17T18:51:56","slug":"redaccion-corporativa-instrumento-de-comunicacion-eficaz","status":"publish","type":"post","link":"https:\/\/fcctp.usmp.edu.pe\/noticias\/egresados-y-graduados\/redaccion-corporativa-instrumento-de-comunicacion-eficaz\/","title":{"rendered":"Redacci\u00f3n Corporativa: instrumento de comunicaci\u00f3n eficaz"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Por: Francisco Mel\u00e9ndez &#8211; Docente de Redacci\u00f3n Corporativa en Educaci\u00f3n Continua FCCTP<\/strong><\/p>\n<p style=\"text-align: justify;\">La comunicaci\u00f3n escrita corporativa es distinta. Es directa, clara, llana y simple. No es dram\u00e1tica, cronol\u00f3gica ni tiene licencias literarias. A trav\u00e9s de ella se informa. Se informan hechos, datos, n\u00fameros, etc. No hay comentarios ni reflexi\u00f3n incidental.<\/p>\n<p style=\"text-align: justify;\">El error com\u00fan en los redactores corporativos es usar un estilo asociado a lo coloquial. Es decir, escriben como hablan. Sin jergas, pero con usos de palabras generales o \u201cvaguedades\u201d, redundancias y repeticiones innecesarias.<\/p>\n<p style=\"text-align: justify;\">\u00bfC\u00f3mo corregir este aspecto? La palabra es una herramienta de comunicaci\u00f3n. Como cualquier herramienta su uso puede perfeccionarse o ser deficiente. Eso depende del portador. Este tendr\u00e1 mayor o menor t\u00e9cnica. Lo que generar\u00e1 una eficacia o no en su objetivo. Un ejemplo: la rueda es una extensi\u00f3n de las piernas, los cubiertos extensi\u00f3n de las manos; la palabra (es artificial porque no nace con el hombre y es producto de un aprendizaje) es una extensi\u00f3n de su comunicaci\u00f3n interna, transmitir\u00e1 sus pensamientos, ideas, abstracciones y an\u00e1lisis.<\/p>\n<p style=\"text-align: justify;\">Por esta raz\u00f3n, este instrumento de comunicaci\u00f3n, a nivel corporativo requiere de estudio, desarrollo de t\u00e9cnica, estructuras aprendidas, esquemas elaborados, recursos, m\u00e9todo y constante actualizaci\u00f3n. Aquel redactor que entrena constantemente con m\u00e9todo, instrumentos y t\u00e9cnica adecuada alcanzar\u00e1 discriminar claramente entre los juicios y criterios que necesita para transmitir una idea en un correo electr\u00f3nico (juicios de hecho: solo exposici\u00f3n de datos) o un informe de gesti\u00f3n (juicios de opini\u00f3n: argumentaci\u00f3n de una decisi\u00f3n).<\/p>\n<p style=\"text-align: justify;\">Un redactor profesional contribuye a la productividad de su propia gesti\u00f3n y a la de la organizaci\u00f3n. Generar\u00e1 mayor eficacia en tiempos (horas de trabajo), trasmisi\u00f3n de mensajes, objetivos y otras variables importantes para todo \u00e1mbito ejecutivo<\/p>\n<p style=\"text-align: justify;\">Si deseas formarte del curso Redacci\u00f3n Corporativa te invitamos a estar atento a nuestras pr\u00f3ximas fechas de inicio a trav\u00e9s de la web de <a href=\"http:\/\/educacioncontinua.edu.pe\">Educaci\u00f3n Continua<\/a>\u00a0o contactando al WhatsApp oficial: 923098988.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: Francisco Mel\u00e9ndez &#8211; Docente de Redacci\u00f3n Corporativa en Educaci\u00f3n Continua FCCTP La comunicaci\u00f3n escrita corporativa es distinta. Es directa, clara, llana y simple. No es dram\u00e1tica, cronol\u00f3gica ni tiene licencias literarias. A trav\u00e9s de ella se informa. Se informan hechos, datos, n\u00fameros, etc. No hay comentarios ni reflexi\u00f3n incidental. El error com\u00fan en los &#8230; <a title=\"Redacci\u00f3n Corporativa: instrumento de comunicaci\u00f3n eficaz\" class=\"read-more\" href=\"https:\/\/fcctp.usmp.edu.pe\/noticias\/egresados-y-graduados\/redaccion-corporativa-instrumento-de-comunicacion-eficaz\/\" aria-label=\"More on Redacci\u00f3n Corporativa: instrumento de comunicaci\u00f3n eficaz\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":8133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[47,46],"class_list":["post-8132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egresados-y-graduados","tag-home-fcctp","tag-lo-mas-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redacci\u00f3n Corporativa: instrumento de comunicaci\u00f3n eficaz - Noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fcctp.usmp.edu.pe\/noticias\/egresados-y-graduados\/redaccion-corporativa-instrumento-de-comunicacion-eficaz\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redacci\u00f3n Corporativa: instrumento de comunicaci\u00f3n eficaz - Noticias\" \/>\n<meta property=\"og:description\" content=\"Por: Francisco Mel\u00e9ndez &#8211; Docente de Redacci\u00f3n Corporativa en Educaci\u00f3n Continua FCCTP La comunicaci\u00f3n escrita corporativa es distinta. Es directa, clara, llana y simple. No es dram\u00e1tica, cronol\u00f3gica ni tiene licencias literarias. A trav\u00e9s de ella se informa. Se informan hechos, datos, n\u00fameros, etc. No hay comentarios ni reflexi\u00f3n incidental. El error com\u00fan en los ... 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