{"id":10248,"date":"2026-10-21T15:11:51","date_gmt":"2026-10-21T15:11:51","guid":{"rendered":"https:\/\/fcctp.usmp.edu.pe\/noticias\/?p=10248"},"modified":"2026-10-21T15:20:37","modified_gmt":"2026-10-21T15:20:37","slug":"fcctp-cranium-2026-concurso-estrategia-creatividad","status":"publish","type":"post","link":"https:\/\/fcctp.usmp.edu.pe\/noticias\/actividades-destacadas\/fcctp-cranium-2026-concurso-estrategia-creatividad\/","title":{"rendered":"CRANIUM 2026 conecta la creatividad estudiantil con los desaf\u00edos reales de la estrategia publicitaria"},"content":{"rendered":"<p><strong>La quinta edici\u00f3n del concurso culmin\u00f3 el 15 de octubre con la presentaci\u00f3n de tres duplas finalistas de Ciencias de la Comunicaci\u00f3n y el reconocimiento a Massiel Ramos y Xiomara Alcarraz, ganadoras del primer puesto.<\/strong><\/p>\n<p>La <a href=\"https:\/\/fcctp.usmp.edu.pe\/\">Facultad de Ciencias de la Comunicaci\u00f3n, Turismo y Psicolog\u00eda<\/a> de la <a href=\"https:\/\/usmp.edu.pe\/\">Universidad de San Mart\u00edn de Porres<\/a> (FCCTP-USMP) realiz\u00f3 el jueves 15 de octubre, en su auditorio, la gran final de CRANIUM V 2026, concurso que desarrolla las competencias creativas y estrat\u00e9gicas de los estudiantes de <a href=\"https:\/\/fcctp.usmp.edu.pe\/site\/programas-academicos\/pregrado\/ciencias-de-la-comunicacion\/\" target=\"_blank\" rel=\"noopener\">Ciencias de la Comunicaci\u00f3n<\/a> a partir de retos propios del ejercicio profesional de la publicidad.<\/p>\n<p>Las tres duplas finalistas presentaron y sustentaron sus propuestas ante un jurado especializado. El reto de esta edici\u00f3n gir\u00f3 en torno a <a href=\"https:\/\/sonqo.lovable.app\/\" target=\"_blank\" rel=\"noopener\">Sonqo Bears<\/a>, marca que transforma prendas con valor emocional en osos personalizados que conservan las historias y los recuerdos asociados a ellas. Trabajar con una marca real llev\u00f3 a los participantes a responder a necesidades concretas de comunicaci\u00f3n, tal como lo har\u00e1n en su vida profesional.<\/p>\n<h2>MxA obtuvo el primer puesto<\/h2>\n<p>La dupla MxA, integrada por Massiel Ramos y Xiomara Alcarraz, estudiantes del VIII ciclo de Ciencias de la Comunicaci\u00f3n, obtuvo el primer puesto. gracias a su campa\u00f1a bajo el concepto \u00abEl recuerdo permanece. La forma cambia\u00bb, la cual busca conectar emocionalmente con el p\u00fablico mediante contenidos formativos y testimoniales en reels, historias y carruseles para incrementar en un 20 % las consultas y cotizaciones por Instagram y WhatsApp.<\/p>\n<p>Como reconocimiento, las ganadoras recibieron dos osos personalizados de Sonqo Bears, elaborados especialmente con la identidad de CRANIUM, y una beca para el bootcamp \u00abPlanning &amp; Estrategia\u00bb de <a href=\"https:\/\/www.instagram.com\/furiaescuelacreativa\/?hl=es-la\">Furia Escuela Creativa<\/a>, dictado por planners de Espa\u00f1a y M\u00e9xico.<\/p>\n<p>Completaron la final las duplas M\u00b2, integrada por Mitzy Paniagua y Mariana G\u00f3mez, del IX ciclo, y La doble R, integrada por Ruth Santamaria y Carlos Rivas, del VI ciclo.<\/p>\n<h2>Un jurado del \u00e1mbito profesional<\/h2>\n<p>La evaluaci\u00f3n estuvo a cargo de cuatro profesionales vinculados con la estrategia de marca y el an\u00e1lisis publicitario:<\/p>\n<ul>\n<li><strong>Gast\u00f3n Barnechea y Giacomo Ferruzo<\/strong>, cocreadores del p\u00f3dcast <a href=\"https:\/\/www.instagram.com\/adnalisis\/\" target=\"_blank\" rel=\"noopener\">AdNalisis<\/a>, a cargo del reto de la final.<\/li>\n<li><strong>Eduardo Quezada<\/strong>, consultor de estrategia de marca.<\/li>\n<li><strong>Tatiana Magui\u00f1a<\/strong>, docente y especialista en semi\u00f3tica publicitaria.<\/li>\n<\/ul>\n<p>El jurado calific\u00f3 cada presentaci\u00f3n con una r\u00fabrica dise\u00f1ada para el reto y ofreci\u00f3 a las duplas comentarios sobre sus propuestas.<\/p>\n<p>Con esta quinta edici\u00f3n, que cont\u00f3 con la participaci\u00f3n de Sonqo Bears y AdNalisis, la FCCTP-USMP reafirma su apuesta por una formaci\u00f3n que acerca a los estudiantes a la pr\u00e1ctica profesional desde las aulas.<\/p>\n<div id='gallery-1' class='gallery galleryid-10248 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fcctp.usmp.edu.pe\/noticias\/wp-content\/uploads\/2026\/10\/cranium2026-01.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/fcctp.usmp.edu.pe\/noticias\/wp-content\/uploads\/2026\/10\/cranium2026-01.jpg\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/fcctp.usmp.edu.pe\/noticias\/wp-content\/uploads\/2026\/10\/cranium2026-02.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/fcctp.usmp.edu.pe\/noticias\/wp-content\/uploads\/2026\/10\/cranium2026-02.jpg\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/fcctp.usmp.edu.pe\/noticias\/wp-content\/uploads\/2026\/10\/cranium2026-03.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1280\" src=\"https:\/\/fcctp.usmp.edu.pe\/noticias\/wp-content\/uploads\/2026\/10\/cranium2026-03.jpg\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/fcctp.usmp.edu.pe\/noticias\/wp-content\/uploads\/2026\/10\/cranium2026-04.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1280\" src=\"https:\/\/fcctp.usmp.edu.pe\/noticias\/wp-content\/uploads\/2026\/10\/cranium2026-04.jpg\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/fcctp.usmp.edu.pe\/noticias\/wp-content\/uploads\/2026\/10\/cranium2026-05.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1280\" src=\"https:\/\/fcctp.usmp.edu.pe\/noticias\/wp-content\/uploads\/2026\/10\/cranium2026-05.jpg\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/fcctp.usmp.edu.pe\/noticias\/wp-content\/uploads\/2026\/10\/cranium2026-06.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1280\" src=\"https:\/\/fcctp.usmp.edu.pe\/noticias\/wp-content\/uploads\/2026\/10\/cranium2026-06.jpg\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>La quinta edici\u00f3n del concurso culmin\u00f3 el 15 de octubre con la presentaci\u00f3n de tres duplas finalistas de Ciencias de la Comunicaci\u00f3n y el reconocimiento a Massiel Ramos y Xiomara Alcarraz, ganadoras del primer puesto. La Facultad de Ciencias de la Comunicaci\u00f3n, Turismo y Psicolog\u00eda de la Universidad de San Mart\u00edn de Porres (FCCTP-USMP) realiz\u00f3 &#8230; <a title=\"CRANIUM 2026 conecta la creatividad estudiantil con los desaf\u00edos reales de la estrategia publicitaria\" class=\"read-more\" href=\"https:\/\/fcctp.usmp.edu.pe\/noticias\/actividades-destacadas\/fcctp-cranium-2026-concurso-estrategia-creatividad\/\" aria-label=\"More on CRANIUM 2026 conecta la creatividad estudiantil con los desaf\u00edos reales de la estrategia publicitaria\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":10249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,35,21],"tags":[148,153,147,47,46],"class_list":["post-10248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actividades-destacadas","category-actualidad","category-comunicaciones","tag-ciencias-de-la-comunicacion","tag-cranium","tag-fcctp","tag-home-fcctp","tag-lo-mas-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRANIUM 2026: FCCTP premia la creatividad publicitaria<\/title>\n<meta name=\"description\" content=\"CRANIUM 2026 de la FCCTP premi\u00f3 a las ganadoras del concurso de creatividad y estrategia publicitaria. 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Conoce los resultados de su quinta edici\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fcctp.usmp.edu.pe\/noticias\/actividades-destacadas\/fcctp-cranium-2026-concurso-estrategia-creatividad\/\" \/>\n<meta property=\"og:site_name\" content=\"Noticias\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fcctp\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-21T15:11:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T15:20:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fcctp.usmp.edu.pe\/noticias\/wp-content\/uploads\/2026\/10\/cranium2026-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Omar Huaman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fcctp_usmp\" \/>\n<meta name=\"twitter:site\" content=\"@fcctp_usmp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Omar Huaman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fcctp.usmp.edu.pe\\\/noticias\\\/actividades-destacadas\\\/fcctp-cranium-2026-concurso-estrategia-creatividad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fcctp.usmp.edu.pe\\\/noticias\\\/actividades-destacadas\\\/fcctp-cranium-2026-concurso-estrategia-creatividad\\\/\"},\"author\":{\"name\":\"Omar Huaman\",\"@id\":\"https:\\\/\\\/fcctp.usmp.edu.pe\\\/noticias\\\/#\\\/schema\\\/person\\\/4fdff53bd44bf6f645fe381e079e1252\"},\"headline\":\"CRANIUM 2026 conecta la creatividad estudiantil con los desaf\u00edos reales de la estrategia publicitaria\",\"datePublished\":\"2026-10-21T15:11:51+00:00\",\"dateModified\":\"2026-10-21T15:20:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fcctp.usmp.edu.pe\\\/noticias\\\/actividades-destacadas\\\/fcctp-cranium-2026-concurso-estrategia-creatividad\\\/\"},\"wordCount\":461,\"publisher\":{\"@id\":\"https:\\\/\\\/fcctp.usmp.edu.pe\\\/noticias\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fcctp.usmp.edu.pe\\\/noticias\\\/actividades-destacadas\\\/fcctp-cranium-2026-concurso-estrategia-creatividad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fcctp.usmp.edu.pe\\\/noticias\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/cranium2026-cover.jpg\",\"keywords\":[\"ciencias de la comunicaci\u00f3n\",\"cranium\",\"FCCTP\",\"Home FCCTP\",\"Lo mas destacado\"],\"articleSection\":[\"Actividades destacadas\",\"Actualidad\",\"Comunicaciones\"],\"inLanguage\":\"es-PE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fcctp.usmp.edu.pe\\\/noticias\\\/actividades-destacadas\\\/fcctp-cranium-2026-concurso-estrategia-creatividad\\\/\",\"url\":\"https:\\\/\\\/fcctp.usmp.edu.pe\\\/noticias\\\/actividades-destacadas\\\/fcctp-cranium-2026-concurso-estrategia-creatividad\\\/\",\"name\":\"CRANIUM 2026: FCCTP premia la creatividad publicitaria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fcctp.usmp.edu.pe\\\/noticias\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fcctp.usmp.edu.pe\\\/noticias\\\/actividades-destacadas\\\/fcctp-cranium-2026-concurso-estrategia-creatividad\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fcctp.usmp.edu.pe\\\/noticias\\\/actividades-destacadas\\\/fcctp-cranium-2026-concurso-estrategia-creatividad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fcctp.usmp.edu.pe\\\/noticias\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/cranium2026-cover.jpg\",\"datePublished\":\"2026-10-21T15:11:51+00:00\",\"dateModified\":\"2026-10-21T15:20:37+00:00\",\"description\":\"CRANIUM 2026 de la FCCTP premi\u00f3 a las ganadoras del concurso de creatividad y estrategia publicitaria. 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