{"id":9578,"date":"2024-02-28T14:13:19","date_gmt":"2024-02-28T14:13:19","guid":{"rendered":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/?p=9578"},"modified":"2024-02-28T14:13:21","modified_gmt":"2024-02-28T14:13:21","slug":"gestion-de-la-publicidad-y-de-la-comunicacion-corporativa","status":"publish","type":"post","link":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/2024\/02\/28\/gestion-de-la-publicidad-y-de-la-comunicacion-corporativa\/","title":{"rendered":"Gesti\u00f3n de la publicidad y de la comunicaci\u00f3n corporativa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9578\" class=\"elementor elementor-9578\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db9db59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db9db59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adadcef\" data-id=\"adadcef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea57353 elementor-widget elementor-widget-spacer\" data-id=\"ea57353\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-column 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56dfee2 elementor-widget elementor-widget-heading\" data-id=\"56dfee2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">> Colecci\u00f3n: Ciencias de la Comunicaci\u00f3n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-338b291 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"338b291\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) 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100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81ea73d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81ea73d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2df90fe\" data-id=\"2df90fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77babbb elementor-widget elementor-widget-heading\" data-id=\"77babbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gesti\u00f3n de la publicidad y de la comunicaci\u00f3n corporativa<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74cbbd elementor-widget elementor-widget-heading\" data-id=\"b74cbbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Autor:<\/b> Moreno Company, Rosa Mar\u00eda<br>\n<b>A\u00f1o:<\/b> 2023<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8ef58a9\" data-id=\"8ef58a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba60f2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba60f2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9fa9d48\" data-id=\"9fa9d48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-173b726 elementor-widget elementor-widget-image\" data-id=\"173b726\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"238\" height=\"343\" src=\"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-content\/uploads\/2024\/02\/Gestion-de-la-publicidad-y-de-la-comunicacion-corporativa.png\" class=\"attachment-full size-full wp-image-9580\" alt=\"\" srcset=\"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-content\/uploads\/2024\/02\/Gestion-de-la-publicidad-y-de-la-comunicacion-corporativa.png 238w, https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-content\/uploads\/2024\/02\/Gestion-de-la-publicidad-y-de-la-comunicacion-corporativa-208x300.png 208w\" sizes=\"auto, (max-width: 238px) 100vw, 238px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2302d35 elementor-widget elementor-widget-heading\" data-id=\"2302d35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Libro en formato digital<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f79c1f8\" data-id=\"f79c1f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a3718b elementor-widget elementor-widget-text-editor\" data-id=\"8a3718b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Resumen:<\/strong><\/p><p>Decimos que se estamos viviendo una era de muchos cambios, pero lo que realmente ocurre es que estamos ante un cambio de era. La revoluci\u00f3n esencial de esta nueva era se ha producido en el terreno de la comunicaci\u00f3n, de la mano de internet y las nuevas tecnolog\u00edas. Y, como no pod\u00eda ser de otra manera, la comunicaci\u00f3n corporativa y la publicidad han vivido una transformaci\u00f3n radical, aunque los fundamentos de ambas disciplinas sigan siendo los mismos. Con este libro aprender\u00e1s los fundamentos de la comunicaci\u00f3n y la publicidad, as\u00ed como la incorporaci\u00f3n de los nuevos canales a la comunicaci\u00f3n corporativa. Este manual te ense\u00f1a c\u00f3mo elaborar un plan de comunicaci\u00f3n, gestionar las redes sociales de la empresa, dise\u00f1ar una campa\u00f1a con influencers, el email marketing, el marketing de contenidos, el v\u00eddeo como herramienta esencial de comunicaci\u00f3n del negocio, planificar y contratar campa\u00f1as publicitarias, entre otros temas, as\u00ed como las herramientas para poder llevar a cabo una estrategia eficaz de comunicaci\u00f3n corporativa.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94d8f6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94d8f6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e9a545\" data-id=\"3e9a545\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6a1603 elementor-widget elementor-widget-text-editor\" data-id=\"b6a1603\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" style=\"font-family: var( --e-global-typography-83641c3-font-family ), Sans-serif; font-size: var( --e-global-typography-83641c3-font-size ); font-style: normal; font-weight: var( --e-global-typography-83641c3-font-weight ); line-height: var( --e-global-typography-83641c3-line-height ); color: var( --e-global-color-text ); text-align: center;\" spellcheck=\"false\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Teclea aqu\u00ed...\" data-ms-editor=\"true\"><em>* Recuerda que, para consultar esta publicaci\u00f3n, debes logearte previamente con tu ususario y contrase\u00f1a del moodle del aula virtual en Mi Campus.<\/em><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0058c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ec0058c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.digitaliapublishing.com\/a\/133338\/gestion-de-la-publicidad-y-de-la-comunicacion-corporativa\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Encu\u00e9ntralo aqu\u00ed<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde1470 elementor-widget elementor-widget-spacer\" data-id=\"dde1470\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>> Colecci\u00f3n: Ciencias de la Comunicaci\u00f3n Gesti\u00f3n de la publicidad y de la comunicaci\u00f3n corporativa Autor: Moreno Company, Rosa Mar\u00eda A\u00f1o: 2023 Libro en formato digital Resumen: Decimos que se &#8230; <a title=\"Gesti\u00f3n de la publicidad y de la comunicaci\u00f3n corporativa\" class=\"read-more\" href=\"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/2024\/02\/28\/gestion-de-la-publicidad-y-de-la-comunicacion-corporativa\/\" aria-label=\"M\u00e1s en Gesti\u00f3n de la publicidad y de la comunicaci\u00f3n corporativa\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":9581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicaciones"],"_links":{"self":[{"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/posts\/9578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/comments?post=9578"}],"version-history":[{"count":7,"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/posts\/9578\/revisions"}],"predecessor-version":[{"id":9587,"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/posts\/9578\/revisions\/9587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/media\/9581"}],"wp:attachment":[{"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/media?parent=9578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/categories?post=9578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/tags?post=9578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}