{"id":9306,"date":"2024-01-29T17:29:22","date_gmt":"2024-01-29T17:29:22","guid":{"rendered":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/?p=9306"},"modified":"2024-01-29T17:31:44","modified_gmt":"2024-01-29T17:31:44","slug":"la-practica-de-las-relaciones-publicas-en-la-era-digital-confianza-y-compromiso-en-el-juego-de-efectos-de-interactividad-y-estrategias-relacionales-en-linea","status":"publish","type":"post","link":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/2024\/01\/29\/la-practica-de-las-relaciones-publicas-en-la-era-digital-confianza-y-compromiso-en-el-juego-de-efectos-de-interactividad-y-estrategias-relacionales-en-linea\/","title":{"rendered":"La pr\u00e1ctica de las relaciones p\u00fablicas en la era digital: confianza y compromiso en el juego de efectos de interactividad y estrategias relacionales en l\u00ednea"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9306\" class=\"elementor elementor-9306\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db9db59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db9db59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adadcef\" data-id=\"adadcef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea57353 elementor-widget elementor-widget-spacer\" data-id=\"ea57353\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-column 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56dfee2 elementor-widget elementor-widget-heading\" data-id=\"56dfee2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">> Colecci\u00f3n: Ciencias de la Comunicaci\u00f3n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-338b291 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"338b291\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81ea73d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81ea73d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2df90fe\" data-id=\"2df90fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77babbb elementor-widget elementor-widget-heading\" data-id=\"77babbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La pr\u00e1ctica de las relaciones p\u00fablicas en la era digital: confianza y compromiso en el juego de efectos de interactividad y estrategias relacionales en l\u00ednea <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74cbbd elementor-widget elementor-widget-heading\" data-id=\"b74cbbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Autor:<\/b> Tong, Suk Chong <br>\n<b>A\u00f1o:<\/b> 2023<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8ef58a9\" data-id=\"8ef58a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba60f2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba60f2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9fa9d48\" data-id=\"9fa9d48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-173b726 elementor-widget elementor-widget-image\" data-id=\"173b726\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"379\" height=\"518\" src=\"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-content\/uploads\/2024\/01\/La-practica-de-las-relaciones-publicas-en-la-era-digital-confianza-y-compromiso-en-el-juego-de-efectos-de-interactividad-y-estrategias-relacionales-en-linea.png\" class=\"attachment-full size-full wp-image-9309\" alt=\"\" srcset=\"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-content\/uploads\/2024\/01\/La-practica-de-las-relaciones-publicas-en-la-era-digital-confianza-y-compromiso-en-el-juego-de-efectos-de-interactividad-y-estrategias-relacionales-en-linea.png 379w, https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-content\/uploads\/2024\/01\/La-practica-de-las-relaciones-publicas-en-la-era-digital-confianza-y-compromiso-en-el-juego-de-efectos-de-interactividad-y-estrategias-relacionales-en-linea-219x300.png 219w\" sizes=\"auto, (max-width: 379px) 100vw, 379px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2302d35 elementor-widget elementor-widget-heading\" data-id=\"2302d35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Libro en formato digital<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f79c1f8\" data-id=\"f79c1f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a3718b elementor-widget elementor-widget-text-editor\" data-id=\"8a3718b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Resumen:<\/strong><\/p><p>Este estudio examina c\u00f3mo los profesionales perciben y practican las relaciones p\u00fablicas para gestionar las relaciones entre la organizaci\u00f3n y las partes interesadas a trav\u00e9s de medios digitales. Al sintetizar el enfoque de gesti\u00f3n de relaciones y el concepto de interactividad, se propuso un modelo estructural de las percepciones de los profesionales sobre la gesti\u00f3n de relaciones en el contexto digital, con variables que incluyen el uso organizacional de estrategias relacionales en l\u00ednea, la experiencia de las partes interesadas sobre los efectos de la interactividad y su confianza en y compromiso con las organizaciones que utilizan medios digitales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94d8f6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94d8f6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e9a545\" data-id=\"3e9a545\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6a1603 elementor-widget elementor-widget-text-editor\" data-id=\"b6a1603\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" style=\"font-family: var( --e-global-typography-83641c3-font-family ), Sans-serif; font-size: var( --e-global-typography-83641c3-font-size ); font-style: normal; font-weight: var( --e-global-typography-83641c3-font-weight ); line-height: var( --e-global-typography-83641c3-line-height ); color: var( --e-global-color-text ); text-align: center;\" spellcheck=\"false\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Teclea aqu\u00ed...\" data-ms-editor=\"true\"><em>* Recuerda que, para consultar esta publicaci\u00f3n, debes logearte previamente con tu ususario y contrase\u00f1a del moodle del aula virtual en Mi Campus.<\/em><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0058c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ec0058c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/web.p.ebscohost.com\/ehost\/viewarticle\/render?data=dGJyMPPp44rp2%2fdV0%2bnjisfk5Ie46a9Ksq6yT66k63nn5Kx95uXxjL6nrUq3pbBIsKqeTbiprlKzrZ5oy5zyit%2fk8Xnh6ueH7N%2fiVbeut0uxr7RPsZzxgeKzsX2v265Qt6%2brSLCurkWyp7FMq9ize7Kjtkqyqq96sK23fa%2bsvorj2ueLpOLfhuWz44uk2uBV4OrmPvLX5VW%2fxKR57LOvTbestk61rrE%2b5OXwhd%2fqu37z4uqM4%2b7y&#038;vid=2&#038;sid=3e1e0899-0280-4134-b5c4-82441b279e16@redis\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Encu\u00e9ntralo aqu\u00ed<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde1470 elementor-widget elementor-widget-spacer\" data-id=\"dde1470\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>> Colecci\u00f3n: Ciencias de la Comunicaci\u00f3n La pr\u00e1ctica de las relaciones p\u00fablicas en la era digital: confianza y compromiso en el juego de efectos de interactividad y estrategias relacionales en &#8230; <a title=\"La pr\u00e1ctica de las relaciones p\u00fablicas en la era digital: confianza y compromiso en el juego de efectos de interactividad y estrategias relacionales en l\u00ednea\" class=\"read-more\" href=\"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/2024\/01\/29\/la-practica-de-las-relaciones-publicas-en-la-era-digital-confianza-y-compromiso-en-el-juego-de-efectos-de-interactividad-y-estrategias-relacionales-en-linea\/\" aria-label=\"M\u00e1s en La pr\u00e1ctica de las relaciones p\u00fablicas en la era digital: confianza y compromiso en el juego de efectos de interactividad y estrategias relacionales en l\u00ednea\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":9307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicaciones"],"_links":{"self":[{"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/posts\/9306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/comments?post=9306"}],"version-history":[{"count":4,"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/posts\/9306\/revisions"}],"predecessor-version":[{"id":9312,"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/posts\/9306\/revisions\/9312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/media\/9307"}],"wp:attachment":[{"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/media?parent=9306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/categories?post=9306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fcctp.usmp.edu.pe\/biblioteca\/wp-json\/wp\/v2\/tags?post=9306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}